Mike Rundle writes about getting the first impression right in an application by guiding the first time user. He offers 4 great tips for getting traction on mobile apps:

  • Delight users with a beautiful look & feel
  • Take a novel approach to an interesting problem or market niche
  • Inspire user confidence through user experience consistency and ease-of-use
  • Guide newcomers around so they can learn and then show others

He then goes through the first impression experience with the Color app and talks about what they did wrong, and how they can fix it. Read more.

See also: Jason Fried”s Blank Slates article.