NameThis is an innovative new crowdsourced community that uses the wisdom of crowds to name products and services. Companies or individuals who are looking to name something pay $99 to request help in naming the thing. Participants provide suggestions and vote or invest a stake in the suggestions that have been posted. Kluster’s robots decide which is best, and participants get paid back when they’ve invested in the winner. You can find out more about how it works.

The UI shows the list of projects posted and a countdown for the time remaining to participate. It’s pretty interesting stuff if taken seriously by the participants. I suspect the payoffs will keep things from going sour.

Some of the winners have been good:

  • Local Shopping Search Engine = Nearbuy
  • TechCrunch Elevator Pitches = CrunchTime

Others I thought were only so-so. Sadly, I can’t find a list to view the archive of all past projects.

Definitely might be worth the price of entry for the creatively challenged.