Placement on a Page: The Missing Ad Metric

Paidcontent reports on a study conducted by MarketingSherpa on advertising bechmarks, which showed the effect of online ad placement in relation to the fold.

According to the report, most individuals don‘t see most ads served to them—especially ads served below the fold. Despite this result, media delivery reports rarely include information on whether, or what percentage of, a media buy was served above or below the fold. On the chart below, the bottom of the blue area represents the percent of total viewers who see an ad; the top represents the percent of total viewers who scroll to a point where the ad is visible on their screen. Clearly, just being above the fold makes a huge difference.

Denning and Yaholkovsky on Real Collaboration

Thomas Van Der Wal Personal provides a brief synopsis of "Getting to "we"", an article in Communications of the ACM (Volume 51, Issue 4 - April 2008). According to Thomas:

Peter Denning and Peter Yaholkovsky break down the tools needed for various knowledge needs into four categories: 1) Information sharing; 2) Coordination; 3) Cooperation; and Collaboration.

The article apparently discusses the misunderstanding of the term collaboration, and when it is an appropriate practice. There may be some definition of the subtle nuances of the tools for knowledge work here that should be interesting to those involved with social software and km.

Flickr Video!

Flickr have announced that they are now letting Pro account users post video up to 90 seconds to their accounts. An invitation only group called Video! Video! Video! was created to showcase some of this new content.

I’d love to post small videos to my Flickr account. I’ve always loved that my digital cameras limit me to capturing only the short moments. In a way, it reminds me of haiku, in that is forced to create poetry within the constraints and rules of the format. Within the confines of those limited spaces, some very interesting things often emerge.

In the years that I’ve used Flickr, I’ve noticed creative people using the site to express themselves in ways perhaps unintended and unimagined by the creators. I think the long awaited introduction of video will be no different. Sure, there will be people who post content that is less than artistic or interesting. But, I’m hoping you’ll see a different kind of video quality here than you see on YouTube, because of the constraints of the 90 second limit. Only time will tell. For now, I’m anxious to see what is generated in these early postings.

Here’s a very small sample video I posted so you can see the video player in action. Looks like I might have to start shooting larger video shorts now. I might also start doing the UI screencasts in Flickr rather than Vimeo.

FontStruct: User Generated Fonts

Font retailer, FontShop are launching FontStruct a free font-building tool that lets users create fonts via an online font editor using geometrical shapes, which are arranged in a grid pattern, like tiles or bricks. TrueType fonts are generated for use on Mac or PC. Users can keep fonts to themselves or share them with the community. All fonts are free to download.

2 Month Review

This is a late 2 month review on the progress developing this blog. In the past couple of weeks, I was finishing off my last days at my job, and I'm now preparing to move on to a new position as Director of UX at a software development company.

February was about getting the site up as quickly as possible and bootstrapping by experimenting with some content creation to fill out the sections. March was about assessing where the implementation had gone, focussing on the things that work, and stripping out the things that didn't work. So here's where we netted out:

  1. The theme design was fussy and got in the way of the content. It's been stripped down to the bare essentials.
  2. Part of minimizing the theme design was to simplify the header so that the content moved higher up the page. The navigation header now acts as a sort of breadcrumb once you've drilled down beneath the home page.
  3. The IA changed slightly. I found that while I like the format of the 3x2 and 3x3 mosaics of screenshots I do on featured designs, I post more of the non-featured designs daily when I'm surfing the web. So I've made the default Design page a roll-up of both featured and non-featured, and simply tack a "star badge" on the items that have that special mosaic of screenshots. I do the same thing on the home page, showing the featured designs and interfaces with this red badge.
  4. Stripped out rating from the entries. Not sure yet if this is the right decision, but I find ratings to be problematic if they don't provide some incentive back to the individual. The only thing I can provide at the moment is recommendations for highest rated entries, but nothing more sophisticated than that without custom programming (which I cannot do).
  5. The submissions process I had come up with wasn't working for me, so I have decided that all the designs and interfaces that make it to those main sections will be only those that I create. To submit designs and interfaces, registered users will now use the links to post notebook entries that are tagged either "design" or "interface." I will feature the best of those submissions. Anonymous posting is now only permitted in comments.
  6. RSS feeds were beefed up with images.
  7. Feedburner newsletter was set up.

In the April-May timeframe I'll be mainly focusing on featured interfaces a bit more, including doing a little research on a feature I'm going to add to deepen the usefulness of that section.

The Superest: Who is the superest hero of them all?

I absolutely love the idea The Superest, a game/blog that features drawings of superheroes.

The Superest is a continually running game of My Team, Your Team. The rules are simple:

Player 1 draws a character with a power. Player 2 then draws a character whose power cancels the power of that previous character. Repeat.

To experience the fun in order, start at the first hero.