On creativity

The Secret to creativity is knowing how to hide your sources.
–Albert Einstein

Everything you can imagine is real.
–Pablo Picasso

Experience is the name everyone gives to their mistakes.
–Oscar Wilde

“In order to be irreplaceable one must always be different.”
Coco Chanel

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
Jonathan Ive at the Steve Jobs Tribute on the Apple campus. His talk starts around 47:17 right after Tim Cook introduces him.

I'd like to talk about the one thing that's been consistent over the years—the genesis and power of creativity. ... It’s all about how you’re putting what you do together. The elements you’re using don’t matter. Purity of human expression and experience is not confined to guitars, to tubes, to turntables, to microchips. There’s no right way, no pure way of doing it—there’s just doing it.
– From Bruce Springsteen's inspiring 2012 SXSW Keynote Speech.

Rumble, young musicians, rumble. Open your ears and open your hearts. Don't take yourself too seriously, and take yourself as seriously as death itself. Don't worry. Worry your ass off. Have unclad confidence, but doubt. It keeps you awake and alert. Believe you are the baddest ass in town-and you suck! It keeps you honest. Be able to keep two completely contradictory ideals alive and well inside of your heart and head at all times. If it doesn't drive you crazy, it will make you strong. And stay hard, stay hungry and stay alive. And when you walk on stage tonight to bring the noise, treat it like it's all we have-and then remember it's only rock 'n' roll.
– From Bruce Springsteen's inspiring 2012 SXSW Keynote Speech.

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