Leica Camera AG

The Scholz & Volkmer designed flash site for Leica is a beautiful product showcase with large, sumptuous photographs by Carli Hermes that tell stories, little vignettes really, as seen through the eyes of several Leica toting characters. The direction of the vignettes is flawless, at times feeling like documentary footage, complete with Ken Burns effect panning of photographs. But something magically surreal happens when you're looking at the still photography--elements of the background, including clouds, falling leaves, and waves of water move. Stunning. Audio selection and production is also superb. Product pages on both the flash site and the white, static, regional sites are delivered with as much drama and care, while also delivering all the information a buyer requires.