The Secret Location is an agency that works on interactive, film, animation, and motion graphics. Their portfolio exemplifies their work, by providing an immersive flash experience around a conjured up story leading a character to follow a mysterious path that leads to the secret location. Luckily the story is short and engaging, because that location leads down the path to the real goods, the company site and portfolio. Once you summon the remote control in the lower left menu, you navigate with a pretty simple hierarchical tree to drill down into the portfolio. Very nicely conceived and realized interactive art direction here that reminds me of Rec movie site.
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I wasn't impressed. An ad is an ad is an ad - and this one masquerades as "engagement" when it's really just another linear flash movie a la Miranda's Mind from 1996. Have we really not moved on since then? Do companies still think of media consumers as "viewers"? Does anyone really think in the next few years anyone will sit still and point and click through an essentially boring story?
This might've worked if it had some social elements and perhaps some game ones (search some google maps for secret locations using overlays) but as is? Nah.
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