Skittles

Stealing a page out of Modernista's book, Skittles launches a site that uses social networking and media sites as its backdrop. Like the Modernista site, the effect is unexpected and attention getting. Choosing Twitter for this experiment was pretty gutsy. Whereas they could have more control over what goes on their YouTube and Facebook pages, the sentiment on Twitter isn't all too positive. You can check the live feed of Skittles tweets at Newstrendz, a new social trends site. But a more troubling issue with this design is its similarity to Modernista's and calls to question the issue of plagiarism.