Bond Art + Science

The new site for Bond Art + Science mimics an instant messaging window session where Bond are talking to you directly as a potential client. Messages scroll up from the bottom in a canned discussion, almost as if viewing someone's previous IM session. The device would have been very clever if it was actually functioning as a chat bot.

This site manages to do one thing very well—it gets your attention because the presentation is unexpected. There's a danger, of course, in being gimmicky and making findability suffer, but if the interest is in commanding attention and sticking in the memory, this has done the job. The site ranks among a few other agency sites this year that have accomplished this sort of memorability using unexpected interfaces, e.g. Modernista and IDEO.