The Future Of Apple Is In 1960s Braun

Gizmodo puts Dieter Rams' designs at Braun next to Jonathan Ives' designs at Apple.

10 principles of design according to Rams:

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design helps us to understand a product.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is durable.
  • Good design is consequent to the last detail.
  • Good design is concerned with the environment.
  • Good design is as little design as possible.