Letting Go

Two great slides from Yiibu's presentation, Letting Go, a talk about design in an time of increasing disruption.

"Issuing your customers with something that is rough, incomplete, and possibly even substandard seems counterintuitive but there is growing evidence that people don't necessarily want the perfect product. They prefer to deal with something ragged around the edges that they can adapt or improve."
— Martin Thomas in "Loose: The Future of Business is Letting Go"

"The best designs will set the stage, but stop short of fully defining the experience."
— Adam Silver, Frog Design

Awesome presentation deck. Would have loved to see and hear it in person. See the full presentation here.

Photo credits: 1, 2