Michael Bierut: 5 Secrets from 86 Notebooks

This is fantastic presentation from Pentagram's Michael Bierut at The 99 Percent conference. Shows how a quiet, humble, and empathetic bedside manner can be such useful attributes in a designer.

Renowned graphic designer Michael Bierut claims that he's not creative. Instead, he likens his job to that of a doctor who tends to patients – "the sicker, the better." Digging into the 86 notebooks he's kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don't avoid the obvious) at the foundation of brilliant design solutions.

View more videos and register for the upcoming 99 Percent conference.

URL

the99percent.com/videos/6056/m...

Comments

Anonymous
11/06/09 01:34

Love this video. The point about being empathetic and a good listener can't be understated.

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly. If you have a Gravatar account, used to display your avatar.

Homepage:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <small> <img> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <param> <strike>
Web page addresses and e-mail addresses turn into links automatically.
You can use Mediawiki syntax. It is possible that not all formatting options are supported at the moment.
Links to other pages: [[Page Title]] or [[path/to/page|Title]].
External links: http://example.com or [http://example.com some link title].
Interwiki links: [[site:Page Title]].
You can use the following interwiki links: path, gdo, wp
Images are included with [[Image:name]]. (wikipedia help)

Wiki Editing

You can use Mediawiki syntax. It is possible that not all formatting options are supported at the moment.
Links to other pages: [[Page Title]] or [[path/to/page|Title]].
External links: http://example.com or [http://example.com some link title].
Interwiki links: [[site:Page Title]].
You can use the following interwiki links: path, gdo, wp
Images are included with [[Image:name]]. (wikipedia help)
Lines and paragraphs break automatically.

More information about formatting options

KONIGI

Sign In

Don't have an account?

Michael Bierut: 5 Secrets from 86 Notebooks

Comments

Post new comment