Estimated reading time in web design

This entry submitted by user briancray.

About 2 years ago he wrote an “Alertbox” titled How little do users read?. His research suggests that users will read only 18% of your content. Given that I spend a few minutes editing each sentence I write, that’s pretty deflating.

Then I thought, what strategies can I apply to increase that number from 18%? How can I get my users to read more?