Explain IA is a contest created by the Information Architecture Institute to find the explanation of information architecture. Will be interesting to see what people come up with. I'd especially like to see the explanation that explains IA in layman's terms in a way that my non-techie mother could understand.

What is it? Why is it important? What does it mean to you? Some folks may offer a definition in 140 characters or less, while others will use this opportunity to tell a story (using text, pictures, audio, and/or video) about their relationship to IA. Anyone can enter, but only IA Institute members can vote for the winners.

To enter, simply join this group, upload your entry to your Flickr account, add the "explainia" tag, and then select "send to group" from the menu options above your entry. Entries must be received by February 11, 2010. Please see below for more details and to learn about our generous sponsors and wonderful prizes.

Grand Prize
The grand prize of $1,000 is co-sponsored by the IA Institute and Endeca.

To enter, post to the Explain IA group.