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REC: Immersive Movie Ad

The REC movie site is one of the most immersive Flash video interactive pieces I've seen in a long time. The site puts you into the movie as though you are watching video captured from an observer who is actually in the scene. There's a qality to the video and the storytelling here that feels very reminiscent of the Blair Witch Project, and here it is an equally successful vehicle.

After exploring and experiencing some of the terror for a few minutes, check out the video footage of audience reactions at a screening of the film.

http://www.recmovie.co.uk/flash/#/rec/

Placement on a Page: The Missing Ad Metric

Paidcontent reports on a study conducted by MarketingSherpa on advertising bechmarks, which showed the effect of online ad placement in relation to the fold.

According to the report, most individuals don‘t see most ads served to them—especially ads served below the fold. Despite this result, media delivery reports rarely include information on whether, or what percentage of, a media buy was served above or below the fold. On the chart below, the bottom of the blue area represents the percent of total viewers who see an ad; the top represents the percent of total viewers who scroll to a point where the ad is visible on their screen. Clearly, just being above the fold makes a huge difference.

http://www.paidcontent.org/entry/419-placement-on-a-page-the-missing-ad-metric/