Blog

Fred Wilson on Subconscious Information Processing

Fred Wilson shares advice from his father on how to take advantage of the human brain's capacity to subconsciously process information for problem solving.

He explained that I should start working on a project as soon as it was assigned. An hour or so would do fine, he told me. He told me to come back to the project every day for at least a little bit and make progress on it slowly over time. I asked him why that was better than cramming at the very end (as I was doing during the conversation).

He explained that once your brain starts working on a problem, it doesn't stop. If you get your mind wrapped around a problem with a fair bit of time left to solve it, the brain will solve the problem subconsciously over time and one day you'll sit down to do some more work on it and the answer will be right in front of you.

Read more.

http://www.avc.com/a_vc/2011/06/subconscious-information-processing.html

How Color Already Blew It

Mike Rundle writes about getting the first impression right in an application by guiding the first time user. He offers 4 great tips for getting traction on mobile apps:

  • Delight users with a beautiful look & feel
  • Take a novel approach to an interesting problem or market niche
  • Inspire user confidence through user experience consistency and ease-of-use
  • Guide newcomers around so they can learn and then show others

He then goes through the first impression experience with the Color app and talks about what they did wrong, and how they can fix it. Read more.

See also: Jason Fried's Blank Slates article.

http://flyosity.com/design/how-color-already-blew-it.php

Eye Tracking Research on Reading on iPad vs. Newspaper

Miratech observed the difference between reading an article in a newspaper and on an iPad in an eye tracking study. They concluded that readers are more likely to skim over articles on an iPad than in a newspaper.


  • The type of medium doesn't influence reading time when the text is short (like an article).

  • It is easier to assimilate and retain information read in a newspaper than on an iPad.

They plan to write up another white paper presenting their results looking at ad visibility.

Read more in their white paper.

http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-journal.html