Rosenfeld Media publishes it's first UX book, Mental Models by Indi Young. Congrats to Lou and Indi!

After two long years, Rosenfeld Media is a real, bona fide publisher. More importantly, as a loyal Bloug reader, you can purchase our first book, Mental Models: Aligning design strategy with human behavior, by Indi Young, with a 10% discount from the Rosenfeld Media site (use code BLOUG01MM). You'll receive Indi's excellent book, illustrated and beautifully printed in full color on high quality paper with a sewn binding.

But that's not all! You'll also receive a digital version, optimized for on-screen use. Now a searchable and readable version will go where your laptop goes.