I love the idea of Design Swap, even if it reminds me of Wife Swap, key parties, the swinging '70s and that movie Ice Storm. It's better, because it's an exhibitionist, one-to-one CSS Zen Garden style swap of designs between two designer's sites. And we get to be the voyeurs. Salacious.
It's a shame that they didn't pick up on the wife swap theme like I did, and go with a '70s disco, swinging aesthetic. Those round portraits could have people with fros and big butterfly collars. Opportunity missed.