Market research analyst Bruce Temkin lists the top 15 reports on customer experience at Forrester Research.

  1. The Customer Experience Index, 2007 [Nov. 07]
  2. The Gen Y Design Guide [Dec. 07]
  3. Young Gen Yers: Fun-Loving, Social, And Wired [Jan. 08]
  4. The Experiences That Satisfy Consumers [Feb. 08]
  5. The Business Impact Of Customer Experience [Mar. 08]
  6. Gen Y Is Truly Different; Design Accordingly [Nov. 07]
  7. Experience-Based Differentiation [Jan. 07]
  8. Obstacles To Customer Experience Success, 2008 [Feb. 08]
  9. Customer Experience Innovation In Three Steps [Feb. 08]
  10. The Strength Of Customer Relationships [Feb. 08]
  11. Customer Experience Index Snapshot: Banking [Nov. 07]
  12. The Chief Customer/Experience Officer Playbook [Oct. 07]
  13. Customer Experience Index Snapshot: Insurance Carriers [Nov. 07]
  14. Lessons Learned From 1,001 Web Site Reviews [May 07]
  15. Customer Experience Index Snapshot: Retail [Nov. 07]

http://experiencematters.wordpress.com/2008/05/18/what-customer-experience-topics-are-hot/